Coinme — “Crypto for Everyone, Everywhere”
Overview
A speculative brand campaign exploring how accessible design and storytelling can make crypto feel human.
Each piece was written, designed, and directed by me — using AI departments as part of the production pipeline, not as replacements for it.
This page was created for the Content Strategist role at Coinme.
Video Bump
🎥 “Crypto for Everyone, Everywhere” — 15-Second Brand Piece
A short anime-inspired brand bump introducing Coinme as a crypto banking solution for anyone, anywhere.
From libraries to boardrooms, garages to orbit — the piece visualizes how crypto connects people in every corner of daily life.
Written, directed, and designed by Blake Armstrong. Visuals generated in Midjourney; animation in [your platform].
[Embed your video here]
Blog Article — “Hey, Crypto Curious — Let’s Talk.”
You’ve probably heard a lot about crypto.
Some of it exciting. Some of it confusing. Some of it… a little too loud.
That’s okay. You don’t have to speak in charts or code to get started. You just have to be curious — and that’s where we come in.
At Coinme, we believe crypto shouldn’t feel like a secret club. It should feel simple. Accessible. Real.
Want to get your first Bitcoin? You can do it in minutes at any Coinme ATM — cash in, crypto in your wallet. No hype. No jargon. Just an easy on-ramp to your first step in digital currency.
And for those who’ve been here awhile — stacking sats, swapping alts, watching the markets like it’s morning coffee — we see you too. You’re why we build tools that keep crypto connected to the real world.
Whether you’re in a library with a tea, skating in Venice Beach, running a small business, or wrenching on a project in your garage — Coinme’s here to meet you where you are.
Because crypto isn’t just for the curious or the committed.
It’s for everyone.
Coinme. Crypto for everyone, everywhere.
Twitter Thread — “Crypto Belongs Everywhere.”
1️⃣
Hey, crypto curious — let’s talk. 🪙
You’ve heard the noise. The hype. The jargon.
But you don’t need to speak in code to start your journey.
2️⃣
At Coinme, we believe crypto should feel simple.
A way to take control of your money — not a mystery you have to decode.
3️⃣
Getting your first Bitcoin shouldn’t be complicated.
With Coinme, you can grab crypto with cash in minutes.
No wallet anxiety. No tech degree required.
4️⃣
And for the crypto natives — yeah, we see you too. 👀
Stacking sats. Swapping alts. Tracking every satoshi like it’s treasure.
You built this space. We’re here to make it more connected to real life.
5️⃣
From libraries to boardrooms, skateparks to garages — Coinme’s for all of it.
Wherever you are, crypto belongs.
6️⃣
We’re not here for hype.
We’re here for access.
Because the future of money only works when everyone can reach it.
7️⃣
Coinme.
Crypto for everyone, everywhere. 🌍
Instagram Visuals — “Design Language Exploration.”
A series of anime-style frames re-imagined through graphic design — blurred imagery, color bars, typography, and logo overlays.
Each visual represents a scene from the video bump, reframed as brand texture rather than literal illustration.
Visual Concepts:
The Library Moment – Calm curiosity, warm tones, tagline “Start Somewhere.”
The Venice Skater – Energy and freedom, headline “Move Your Money.”
The Mechanic in the Garage – Grit and independence, text “Built to Last.”
The Astronaut – Wonder and universality, line “Everywhere Means Everywhere.”
This treatment aligns with fintech aesthetics — confident, minimal, and human — and ties visually to the campaign’s anime cinematics.
Real-World Application — UIC Inc.
At UIC, I designed structured AI content workflows that transformed dense scientific research into accessible marketing campaigns.
The result: a 10% year-over-year increase in quote requests driven by better clarity, SEO, and consistency.
That same system of structured creativity underpins this Coinme campaign — proof that direction, process, and storytelling can scale together.
https://www.uicinc.com/category/uic-posts/
https://www.youtube.com/@uicincorporated9060/shorts
BLAKE ARMSTRONG
Homewood, Illinois • blake@roboteatingrobot.com
Creative Director | Content Strategist | Film Producer
Building systems that scale creativity — from film sets to AI-powered campaigns.
PROFESSIONAL SUMMARY
I’ve spent nearly twenty years learning how to direct creative chaos — first on film sets, now in content strategy and marketing. I treat every project like a production: vision, crew, timing, and tone locked before we roll. My work at UIC Inc. and in the independent film world has one throughline — structure fuels creativity. Whether it’s lighting a shot, leading a department, or building AI systems to translate complex research into clear, accessible stories, I build frameworks that scale without losing the human touch.
EXPERIENCE
Vice President, UIC Inc. — Chicago, IL
2021–Present
Direct company marketing, creative operations, and client engagement strategy.
Built and deployed an AI-powered content pipeline to generate educational blogs, videos, and social campaigns.
Increased lead generation and quote requests by 10% YoY through improved clarity, SEO, and automation.
Managed internal and external creative teams, ensuring technical accuracy and brand consistency.
Designed and refined prompt-engineering frameworks to systemize tone, format, and audience targeting.
Producer / Director / Cinematographer — Independent Film & Commercial Work
2004–2021
Worked across nearly every on-set discipline: gaffer, key grip, dolly grip, best boy electric, producer.
Directed short-form narrative projects and commercial campaigns with budgets ranging from small studio to feature scale.
Specialized in cinematic lighting and narrative pacing; collaborated with department heads to achieve visual continuity.
Developed a reputation for reliable leadership, adaptable problem solving, and sharp creative intuition.
Creative Producer, Robo Eating Robot
2015–Present
Founded and publish a yearly sci-fi anthology featuring multidisciplinary artists and writers.
Created and co-wrote a scripted sci-fi podcast, later picked up by Voyage Media for feature film development.
Lead creative partnerships, design assets, and narrative development for multimedia projects.
SELECTED PROJECTS
Coinme — “Crypto for Everyone, Everywhere” (2025)
AI-assisted spec campaign integrating blog, social, and video storytelling to showcase accessible fintech branding.
UIC Content Workflow System (2023–2024)
Developed a modular AI prompt system and SEO-driven process for generating scalable marketing content.
Voyage Media Feature (in development)
Screenplay adapted into a narrative podcast, optioned for feature film production.
Sci-Fi Anthology (2015–Present)
Annual collaborative publication curating new work from artists, writers, and filmmakers worldwide.
SKILLS & TOOLS
Creative Skills:
Film Production • Directing • Storytelling • Cinematography • Copywriting • Editing • Amazon Publishing
Systems & Strategy:
Project Management • AI Prompt Engineering • Workflow Design • Team Leadership • SEO • Marketing Strategy • Content Operations
Technical:
ChatGPT • Claude • Midjourney • Grok • Adobe Creative Suite • YouTube
APPROACH
Prompting is direction.
I run AI systems like production departments — research, writing, cinematography — all moving toward one story. It’s not automation; it’s storytelling at scale.
Closing
This page represents how I approach creative direction in the age of AI — intentional, iterative, and human.
If it connects, let’s build what’s next.
Contact → Blake@roboteatingrobot.com